PRIVACY POLICY

Last updated: January 08, 2025

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use Our services (the "Service") worldwide and tells You about Your privacy rights and how the law protects You.

By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. If You do not agree to this Privacy Policy, please do not use Our Service.

1. Interpretation and Definitions

1.1 Interpretation

Words whose initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

1.2 Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access Our Service or parts of Our Service.
Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares or other securities entitled to vote for election of directors or other managing authority.
Application refers to ClarityLoop, the software program provided by the Company.
Company (referred to as either “We,” “Us,” or “Our” in this Agreement) refers to ClarityLoop Limited, 133 Skua Drive, Dalgety Bay, Fife, KY11 9GZ, U.K.
Cookies are small files placed on Your computer, mobile device, or any other device by a website, containing details of Your browsing history and various uses.
Country refers to the United Kingdom, but Our Service may be accessed globally.
Device means any device that can access the Service, such as a computer, cellphone, or digital tablet.
Personal Data means any information that relates to an identified or identifiable individual.
Service refers to the Application or the Website (https://www.clarityloop.com) or both.
Service Provider means any natural or legal person who processes data on behalf of the Company, including third-party companies or individuals employed by the Company to facilitate, provide, or analyze the Service.
Third-party Social Media Service refers to any website or social network through which a User can log in or create an account to use the Service.
Usage Data refers to data collected automatically, generated by the use of the Service or from the Service infrastructure itself (e.g., the duration of a page visit).
Website refers to ClarityLoop, accessible from https://www.clarityloop.com
You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

2. Collecting and Using Your Personal Data

2.1 Types of Data Collected

2.1.1 Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information (“Personal Data”) that can be used to contact or identify You. This may include, but is not limited to:

Email address
First name and last name
Usage Data

2.1.2 Usage Data

Usage Data is collected automatically when using Our Service. This includes information such as:

Your Device’s Internet Protocol address (IP address)
Browser type, browser version
The pages You visit, the time and date of Your visit, and the time spent on those pages
Unique device identifiers and other diagnostic data

When You access the Service via a mobile device, We may collect information such as:

The type of mobile device You use
Your mobile device unique ID
The IP address of Your mobile device
Your mobile operating system
The type of mobile Internet browser You use
Unique device identifiers and other diagnostic data

You may create an account or log in to use the Service via:

Google
Microsoft

If You choose to register or grant Us access via a Third-Party Social Media Service, We may collect Personal Data that is associated with Your social media account, such as Your name, email address, activities, or contact list. By providing such information, You authorize Us to use it in accordance with this Privacy Policy.

3. Tracking Technologies and Cookies

We use Cookies and similar tracking technologies (e.g., beacons, tags, scripts) to track the activity on Our Service and store certain information.

3.1 How We Use Cookies

Necessary / Essential Cookies: Required for the operation of the Website; they enable You to navigate and use key features.
Cookies Policy / Notice Acceptance Cookies: Identify if users have accepted the use of cookies on the Website.
Functionality Cookies: Allow Us to remember choices You make (e.g., login details, language preferences) to provide a more personalized experience.
Analytics Cookies: Help Us understand how You use Our Service, so We can improve its performance and user experience.

If You choose to disable Cookies in Your browser, certain features of the Service may not function properly.

Since We operate worldwide, We comply with relevant data protection laws, including the GDPR (both UK and EU, as applicable). We rely on the following legal bases to process Your personal data:

Consent: You have given clear consent for Us to process Your personal data for a specific purpose (e.g., signing up for newsletters).
Contractual Necessity: Processing is necessary to perform a contract with You or to take steps before entering into a contract (e.g., to provide the Service).
Legal Obligation: Processing is necessary for compliance with a legal obligation (e.g., tax or accounting requirements).
Legitimate Interests: Processing is necessary for Our legitimate interests (e.g., improving Our Service, maintaining security), unless those interests are overridden by Your fundamental rights and freedoms.

5. Use of Your Personal Data

We may use Personal Data for purposes including:

To provide and maintain Our Service: Including monitoring usage and ensuring technical performance.
To manage Your Account: To enable Your registration and use of specific features.
For the performance of a contract: To develop, comply with, and undertake any contractual arrangements.
To contact You: Via email, phone, or other electronic communications regarding updates, security notices, or key service-related information.
To provide You with news and offers: General information about Our products, services, promotions, or events, unless You opt out.
To manage Your requests: To respond to inquiries, support requests, or issues.
For business transfers: In the context of a merger, acquisition, or sale of assets.
For analytics or other purposes: To enhance Our Service, identify trends, or evaluate the effectiveness of Our marketing campaigns.

We may share Your personal information under the following circumstances:

With Service Providers: For monitoring and analyzing usage, payment processing, or customer support.
For business transfers: In connection with or during negotiations of any merger or acquisition.
With Affiliates: Under the condition that these affiliates agree to honor this Privacy Policy.
With business partners: To offer You certain products, services, or promotions.
With other users: When You interact with public areas of the Service, such information may be viewed publicly.
With Your consent: We may disclose Your information for any other purpose with Your explicit consent.

7. Retention of Your Personal Data

We retain Your Personal Data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes:

Compliance with legal obligations (e.g., keeping records for tax obligations)
Dispute resolution
Enforcement of Our legal agreements and policies

Usage Data is usually retained for shorter periods, except when it is used to improve the security or functionality of Our Service, or We are legally required to retain it for longer.

8. International Data Transfers

Given Our worldwide operations, Your personal data may be transferred to and stored on servers located outside Your home country, including jurisdictions that may not provide the same level of data protection. Whenever We transfer Your personal data internationally, We take appropriate measures (e.g., Standard Contractual Clauses or equivalent mechanisms) to ensure its protection and treat Your rights in line with applicable data protection laws.

Depending on where You live, You may have certain rights regarding Your personal data, including:

Right to Access: Obtain a copy of the personal data We hold about You.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of Your personal data under certain conditions.
Right to Restrict Processing: Ask Us to limit the processing of Your data in certain situations.
Right to Data Portability: Receive Your data in a structured, commonly used format and have it transferred to another data controller.
Right to Object: Object to certain processing activities, such as direct marketing.
Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time.

To exercise these rights, please use the contact information provided in Section 16. We may request verification of Your identity before responding to such requests. If You believe We have not adequately addressed any issues, You may also lodge a complaint with a supervisory authority in Your jurisdiction.

10. Delete Your Personal Data

You may request deletion of Your Personal Data by contacting Us. We may retain certain information as required by law or for legitimate business purposes (e.g., record-keeping). If deletion of Your data is required by law, We will comply as soon as reasonably practicable.

11. Disclosure of Your Personal Data

11.1 Business Transactions

If We are involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

11.2 Law Enforcement

We may be required to disclose Your Personal Data if mandated by law or in response to valid requests by public authorities (e.g., courts or government agencies).

11.3 Other Legal Requirements

We may disclose Your Personal Data if We believe in good faith that such action is necessary to:

Comply with legal obligations
Protect and defend Our rights or property
Prevent or investigate possible wrongdoing in connection with the Service
Ensure the personal safety of Users or the public
Protect against legal liability

12. Security of Your Personal Data

We implement commercially reasonable administrative, technical, and physical safeguards to protect Your Personal Data. However, no method of data transmission or storage is 100% secure, and We cannot guarantee absolute security.

13. Children’s Privacy

We do not knowingly collect Personal Data from anyone under 13. If You are a parent or guardian and become aware that Your child has provided Us with Personal Data without Your consent, please contact Us. If We discover that a child under 13 has provided Personal Data, We take steps to delete that information from Our servers.

14. Links to Other Websites

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage You to review the privacy policies of any site You visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When We do, We will revise the “Last updated” date at the top of this page. Any changes are effective when they are posted on this page. We may also notify You of major changes via email or prominent notice on Our Service prior to those changes becoming effective.

16. Contact Us

If You have any questions about this Privacy Policy, or if You wish to exercise any of Your data protection rights, You can contact Us at:

ClarityLoop Limited
Attn: Data Protection Officer
133 Skua Drive, Dalgety Bay
Fife, KY11 9GZ
United Kingdom

Email: support@clarityloop.com

If You are located in the UK, EU, or another jurisdiction with similar data protection regulations and believe that We have not resolved Your concern, You have the right to lodge a complaint with Your local Data Protection Authority (e.g., the UK Information Commissioner’s Office (ICO) for the UK).